MAGICMAG is especially recommended for people that suffer from anxiety, diabetes, muscular pains or back pain, insomnia, high blood pressure or a slow metabolism. Magnesium is an alkaline mineral (opposite of acidic) which also helps to eliminate the excess acidity in the body or stomach. MAGICMAG is also recommended for children who have been diagnosed with ADD "Attention Deficit Disorder" or hyperactivity; the elderly also benefit from the calming and relaxing effect it has on the body in general. This magnesium powder is easily absorbed and has a great flavor. Simply add a dose of it to hot water and drink it like tea. MAGICMAG contains magnesium citrate, the most absorbable form of magnesium, which has been "ionized" (molecularly activated) making it so that your cells allow it to be easily absorbed. Magnesium is also referred to as "the anti-stress mineral".